Full article: THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS
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THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS
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Luxury brand desirability and fashion equity: The joint moderating effect on consumers' commitment toward luxury brands - Pham - 2018 - Psychology & Marketing - Wiley Online Library
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